Website Design
What a Proper
Trade Website
Actually Looks Like
There's a version of "trade website" that most people picture — a logo, a phone number, some stock photos of tools, a contact form. And then there's a website that actually works for your business every single day: ranking on Google, taking bookings at 11pm on a Sunday, building trust before a customer even picks up the phone.
Here's what we build — and why every element is intentional.
The live preview — what your customers see
⭐ NICEIC Approved · Birmingham & West Midlands
Your Local
Electrician.
Available 24/7.
Electrician.
Available 24/7.
Professional electrical services across Birmingham and the West Midlands. NICEIC approved. From emergency call-outs to full rewires and EV charger installations.
✓
NICEIC Approved✓
Same-day available✓
Free quotes✓
5★ Google rated24/7
Online booking
4.9★
Google rating
500+
Jobs completed
The before and after
🚫 Typical old trade site
Phone only — no online booking
Slow on mobile — Google penalises
No trade credentials displayed
Generic stock photos
Not updated in years
No Google Business integration
Invisible on local search
No review collection
✓ What we build
24/7 booking built in from day one
Fast, mobile-first — every device
NICEIC/Gas Safe/FMB prominently shown
Localised for your town and area
Actively managed — never goes stale
Google Business linked & optimised
Local SEO — map pack and search
Automated review requests
Built for every trade
✓Emergency call-out page
✓EV charger installation page
✓Consumer unit pages
✓NICEIC badge displayed
✓Local area coverage
✓EV charger installation page
✓Consumer unit pages
✓NICEIC badge displayed
✓Local area coverage
✓Emergency burst pipe page
✓Boiler service & repair
✓Bathroom installation gallery
✓Gas Safe badge displayed
✓Out-of-hours booking
✓Boiler service & repair
✓Bathroom installation gallery
✓Gas Safe badge displayed
✓Out-of-hours booking
✓Project portfolio gallery
✓Extensions & renovation pages
✓Before & after showcase
✓FMB badge displayed
✓Quote request form
✓Extensions & renovation pages
✓Before & after showcase
✓FMB badge displayed
✓Quote request form
✓Garden transformation gallery
✓Design & build pages
✓Seasonal maintenance pages
✓BALI badge displayed
✓Free consultation booking
✓Design & build pages
✓Seasonal maintenance pages
✓BALI badge displayed
✓Free consultation booking
The design principles behind every site
Mobile first — always
Over 70% of trade searches happen on mobile. Every site is designed for thumbs, not mice. Fast-loading, easy to read, book in seconds.
Local SEO baked in
Your suburb, your postcode, your area. We structure every page so Google understands exactly where you work and what you do — that's how you get into the map pack.
Trust signals front and centre
NICEIC. Gas Safe. FMB. BALI. Customers look for these — often before reading anything else. We make sure they're the first thing people see.
One clear action on every page
Every page has one job: get the visitor to book or call. Not three jobs. Not a cluttered menu. One clear, obvious next step.
Speed = money
A page that takes 4 seconds to load loses 25% of visitors before they've seen anything. We optimise every site for sub-2-second load times.
Want a Website That
Actually Wins You Work?
Live within 5–7 days. No payment today. One conversation is all it takes.
Get My Trade Website →