The honest answer: anywhere from £0 to £3,000+ upfront, and £0 to £1,000/month ongoing. The difference isn't just in price — it's in what you get, what you have to do yourself, and whether it actually wins you work.
Here's the real breakdown across every option.
Wix, Squarespace, GoDaddy. You build it yourself from templates. Free to start, £10–30/month for a plan that lets you use your own domain and remove ads.
What you get: A website that looks reasonable. Basic SEO if you know what you're doing. No booking system. No SMS. No missed call recovery.
What you don't get: Any help setting it up, optimising it, or keeping it updated. The time cost is significant — most tradespeople spend 10–20 hours building it, then abandon it.
Best for: Tradespeople with time to spare and genuine tech confidence. Rare.
A local web designer or Fiverr freelancer builds you a site. You pay once, own it, then maintain it yourself (or pay for updates).
What you get: A custom-looking website. No obligation to keep paying monthly.
What you don't get: Local SEO expertise, trade-specific knowledge, ongoing updates, booking system, SMS automation or any of the features that actually generate leads. Most freelancers build websites, not trade platforms.
Done-for-you platforms built specifically for tradespeople. They build the website, manage the SEO, run the booking system, handle the SMS automation and provide ongoing support. You don't log in. You don't learn anything. You just get a working digital business.
What you get: Everything. Bespoke website, 24/7 booking, missed call auto-reply, Google review automation, local SEO, CRM, business app. Built and managed for you.
What you don't get: A cheap number. But the ROI is clear: if one recovered missed call per week generates £180, that's £720/month in additional revenue for a £99 investment.
TWD builds and manages your complete digital platform from £99/month. No setup fee. Live in 5–7 days.
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